2013 Webby Awards: WWE Pay-Per-View Kickoff Show

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OUR GOALS AND OBJECTIVES

WWE offers our worldwide fan base a live, interactive pre-show before every pay-per-view event, known as our "Kickoff Show."

The Kickoff Show gets our fans excited for the upcoming pay-per-view event, provides them with a free WWE match, allows them a look backstage at upcoming match participants, and encourages them to join us for the exciting pay-per-view action to come later in the evening.

The pre-show is produced by WWE Television Production, and streamed live from the pay-per-view event site on WWE.com, the WWE App on mobile and tablet devices, YouTube.com/WWE, Yahoo!, XBOX Live and Samsung Smart TVs.

The embedded YouTube broadcast is also shared across all of WWE's social media networks, including Facebook, Twitter, Google+, Pinterest and Pheed.


KICKOFF SHOW COMPONENTS

The standard WWE pay-per-view Kickoff Show features the following components:  
(Note: Images are from the November 2013 WWE Survivor Series Kickoff, live from TD Garden in Boston, Mass.)

The 2013 WWE Survivor Series Kickoff Show, featuring The Miz vs. Kofi Kingston. #SurvivorSeries

The 2013 WWE Survivor Series Kickoff Show was also provided "en espanol" for Spanish-language viewers, featuring a Spanish-language announce team and interviews with Spanish-speaking Superstars. 


THE RESULTS

In 2013, the 12 WWE Kickoff Shows were viewed more than 3.65 million times collectively, logging more than 734,000 viewing hours on YouTube. 

The 2013 WWE Royal Rumble Kickoff Show was the most viewed WWE Kickoff Show to date, with more than 589,000 views. 


2013 WWE KICKOFF SHOWS

Note: The pay-per-view pre-shows were known as "Pre-Shows" until May 2013, when the "Kickoff" branding was formally added. 

2013 WWE Royal Rumble Kickoff Show

WWE WrestleMania 29 Pre-Show 

2013 WWE Payback Kickoff Show

2013 WWE SummerSlam Kickoff Show 

2013 WWE Battleground Kickoff Show 

2013 WWE Survivor Series Kickoff Show

2013 WWE Elimination Chamber Kickoff Show

2013 WWE Extreme Rules Kickoff Show 

2013 WWE Money In The Bank Kickoff Show

2013 WWE Night of Champions Kickoff Show

2013 WWE Hell in a Cell Kickoff Show

2013 WWE TLC: Tables, Ladders and Chairs Kickoff Show


ABOUT WWE

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WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience.

WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming is broadcast in more than 150 countries and 30 languages and reaches more than 650 million homes worldwide.

The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Miami, Mumbai, Shanghai, Singapore, Munich and Tokyo.