2013 Webby Awards: WWE Pay-Per-View Kickoff Show
OUR GOALS AND OBJECTIVES
WWE offers our worldwide fan base a live, interactive pre-show before every pay-per-view event, known as our "Kickoff Show."
The Kickoff Show gets our fans excited for the upcoming pay-per-view event, provides them with a free WWE match, allows them a look backstage at upcoming match participants, and encourages them to join us for the exciting pay-per-view action to come later in the evening.
The pre-show is produced by WWE Television Production, and streamed live from the pay-per-view event site on WWE.com, the WWE App on mobile and tablet devices, YouTube.com/WWE, Yahoo!, XBOX Live and Samsung Smart TVs.
The embedded YouTube broadcast is also shared across all of WWE's social media networks, including Facebook, Twitter, Google+, Pinterest and Pheed.
KICKOFF SHOW COMPONENTS
The standard WWE pay-per-view Kickoff Show features the following components:
(Note: Images are from the November 2013 WWE Survivor Series Kickoff, live from TD Garden in Boston, Mass.)
In 2013, the 12 WWE Kickoff Shows were viewed more than 3.65 million times collectively, logging more than 734,000 viewing hours on YouTube.
The 2013 WWE Royal Rumble Kickoff Show was the most viewed WWE Kickoff Show to date, with more than 589,000 views.
2013 WWE KICKOFF SHOWS
Note: The pay-per-view pre-shows were known as "Pre-Shows" until May 2013, when the "Kickoff" branding was formally added.
WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience.
WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming is broadcast in more than 150 countries and 30 languages and reaches more than 650 million homes worldwide.
The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Miami, Mumbai, Shanghai, Singapore, Munich and Tokyo.