Best Use of Instagram: WWE on Instagram

2014 Mashies: Best Use of Instagram: : WWE on Instagram

OUR GOALS & OBJECTIVES

Followed by 1.17 million WWE Universe members worldwide, our WWE Instagram account gives fans the behind-the-scenes, outside-the-ring look at their favorite WWE Superstars as they travel to more than 300 live events each year, all around the world. 

While more than 350 million social media followers follow WWE's social profiles across 11 different social networks, only WWE's Instagram channel provides our followers a candid look into the demanding road-warrior life of a WWE Superstar or Diva, away from the glaring spotlights and TV cameras.

Our social producers travel to every domestic and international WWE Live Event, and are "embedded" backstage with the Superstar roster, finding the moments that tell the story behind the Superstars' characters, and often aiding to advance storylines seen on television.

Our producers also offer their creative expertise to the Superstars, working with them on their own personally-run Instagram accounts, shooting entertaining video packages to air on the social network. 

In addition to our Superstars' photos from events and the road, the WWE Social Team holds Instagram photo contests and hashtag contests regularly, to reward our followers with WWE merchandise and Superstar autographed items.

OUR RESULTS

WWE's Instagram channel continues to be one of the most engaging sports and entertainment brands on the social network, with more than 32 million engagements in 2014, averaging 611,000 engagements per month since 2013. 

WWE is tied as the most influential brand in social media, as ranked by Klout. We are one of only 14 brands/celebrities with a perfect 99 Klout rating.

WWE is ranked amongst the Top 8 Most Social Brands in the World, in the weekly Sprinklr / Dachis Group Social Business Index rankings. (http://socialbusinessindex.com)

In addition, WWE's Social Media Team efforts have led to the following results:

  • WWE has the most social TV shows on two different TV networks (WWE RAW on USA Network, WWE SmackDown on Syfy)  (source: SocialGuide)
  • WWE and its Superstars have more than 1.3 million social mentions per week, with our shows WWE Raw and WWE SmackDown frequently No. 1 in social media mentions for both broadcast and cable television on their air dates. (SocialGuide)

SAMPLES OF INSTAGRAM CHANNEL CONTENT



ABOUT WWE

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WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience.

WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming is broadcast in more than 150 countries and 30 languages and reaches more than 650 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Miami, Mexico City, Mumbai, Shanghai, Singapore, Munich and Tokyo.

Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.