2015 Shorty Awards: The WWE Universe on Twitter

2015 Shorty Awards: The WWE Universe on Twitter

Cablefax---twitter.jpg

GOALS & OBJECTIVES

With more than 94 million total followers across 175 accounts, the WWE Universe on Twitter acts the main source of breaking news and like-minded conversation for the WWE Universe, giving WWE fans worldwide the chance to interact and engage with our larger-than-life WWE Superstars and Divas.

In addition to our more than 140 talent-run Twitter handles, WWE's flagship Twitter account (@WWE) offers live coverage of WWE's live TV shows WWE Monday Night Raw and WWE Main Event, WWE's monthly pay-per-views, insightful features on Superstar & Divas, historical look-backs at more than 50 years of WWE history, user-generated content contests and much more, making it a must-follow for any WWE fan. 


STRATEGY & TACTICS

WWE's complete Twitter network features more than 175 Twitter accounts, including one for every WWE Superstar and Diva -- controlled personally by the talent themselves -- and 37 WWE-controlled accounts that cover TV programs, initiatives and sub-brands.

By offering the WWE Universe both a one-stop shop for diverse WWE content and breaking news, plus one-on-one channels to their favorite personalities, WWE creates an passionate army of social evangelists and enthusiasts who share WWE’s messaging globally. 

WWE's Social Media Producers travel to every one of our 320 WWE Live Events and TV tapings worldwide, to help coach our WWE Superstars and Divas in Best Practices for Twitter, including proper verbiage. technique and etiquette for the social network. They also provide content ideas and assistance filming content when requested.

Using @WWE to lead online discussion on Twitter during WWE TV programming, we help focus, direct and increase social conversation through a variety of initiatives, helping make our shows a Social TV engagement leader every week, creating "second screen" storylines that transpire during the week and often during our programming's on-air proceedings. The recent addition of SnappyTV to our arsenal of tools helps us bring live TV GIFs and short video clips to Twitter for additional engagement.


THE RESULTS

WWE’s Twitter network of 175 accounts has a total combined following of more than 94.8 million followers. (As of Feb. 2015)

WWE's flagship Twitter account (@WWE) averages 4.1 million tweet impressions per day, with more than 39,000 average engagements (clicks, retweets, favorites or replies).

WWE Superstars and Divas are some of the most followed athletes in social media.

  • 26 WWE Superstars have Twitter followings of more than 1,000,000 followers.
  • 47 WWE Superstars have more than 500,000 followers.
  • 87 WWE Superstars have more than 100,000 followers.
  • WWE’s Twitter network added 15 million followers in the past 12 months (YOY growth of 18%).

WWE is the No. 1 most influential sports brand on Twitter, based on Klout score -- one of 10 brands/celebrities with a perfect 99 rating. (FanPageList.com)

  • WWE is the No. 5 most followed sports brand on Twitter. (FanPageList.com, Feb. 2015)
  • WWE is the No. 8 most followed sports team/league on Twitter. (FanPageList.com, Feb. 2015)
  • WWE is the No. 42 most followed brand on Twitter. (FanPageList.com, Feb. 2015)

With more than 5 million Twitter followers of its flagship account, WWE has more Twitter followers than the following major brands: Huffington Post, MLB, Disney, Martha Stewart, Nickelodeon, the Olympics, Coke, Victoria’s Secret, Pepsi, Wired, Reuters, Xbox, Intel, and NHL.

WWE is ranked amongst the Top 6 Most Social Brands in the World, in the weekly Sprinklr / Dachis Group Social Business Index rankings. (http://socialbusinessindex.com)

WWE has the most social TV shows on two different TV networks (WWE RAW on USA Network, WWE SmackDown on Syfy)  (source: NielsenSocial)

WWE and its Superstars have more than 1.3 million social mentions per week, with our shows WWE Raw and WWE SmackDown frequently No. 1 in social media mentions for both broadcast and cable television on their air dates. (NielsenSocia)

WWE Raw was one of SocialGuide's Top 5 Most Social Primetime TV Series for 2012, 2013 and 2014. (NielsenSocia)


SAMPLE TWEETS FROM WWE
AND ITS SUPERSTARS