2015 Shorty Awards: WWE on YouTube

2015 Shorty Awards: WWE on YouTube

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OUR STRATEGY

With six hours of original televised programming each week, WWE's YouTube channel allows our worldwide fan base to catch up on match highlights, and enjoy original content and series from their favorite Superstars, Divas and WWE announcers.

The WWE YouTube channel's original content and series allows the WWE Universe to see Superstars and Divas in new ways, and allows WWE to extend evolving storylines to a second medium. This is in addition to the hours of WWE TV episode highlights added to the channel every month.

In addition to original series, WWE on YouTube presents monthly pay-per-view Kickoff shows, live and streaming free. These programs provide free in-ring action, exclusive interviews with WWE Superstars and Divas, as well as social interaction around the night's pay-per-view event.

OUR RESULTS

With more than 4.2 billion video views in the last 12 months, WWE is the No. 1 Sports channel on YouTube ahead of the NBA, MLB, NFL, NHL, ESPN and NASCAR.

In addition, WWE on YouTube has more than 5.2 million subscribers, which is more than MLB, NFL, NHL, ESPN, NASCAR, MLS and NBC Sports COMBINED.


WWE ON YOUTUBE ORIGINAL SERIES

THE TRIPLE H INTERVIEW

WWE COO Triple H holds a weekly one-on-one interview with Michael Cole, discussing the pressing issues in the WWE Universe. When the COO is not available, another key storyline character gets the exclusive with Cole.
(View playlist)


THE JBL SHOW w/ RENEE YOUNG

Now in its third year, WWE Raw announcer John Bradshaw Layfield and co-host Renee Young team for weekly hijinks with WWE Superstars and Divas as they travel around the world, including popular re-occurring characters such as "Office Referee." 
(View playlist)


WWE INBOX

A select WWE Superstar or Diva answers questions posted on Twitter. No topic is taboo. 
(View playlist)


WWE FURY

Pick any devastating maneuver in WWE history, and enjoy the rush as WWE.com gives you 30 seconds of high-impact action.
(View Playlist)   


5 THINGS YOU DIDN'T KNOW ABOUT WWE

Tom Phillips takes the WWE Universe on a look back through the WWE archives to pull surprising factoids that could surprise even the most seasoned WWE fan.

WWE BACKSTAGE FALLOUT

Right after the TV cameras on WWE NXT, Raw and SmackDown fade to black, the Backstage Fallout cameras fire up, with exclusive interviews with WWE Superstars about the night's action.


WWE TOP 10

WWE.com chooses the Top 10 of almost anything in WWE history, from the best matches, moments, and Superstars, narrowing down to the best of the best.
(View playlist)


ACTION FIGURE SHOWDOWN

One of our first fan-generated series -- WWE Action Figure Showdown takes WWE's popular Mattel action figures and re-creates historic moments in WWE history, through the magic of stop-motion animation.
(View playlist)


SPECIAL HOLIDAY PLAYLISTS

WWE.com's video team builds special playlists around holiday occasions. See our playlist for Valentine's Day, featuring moments of WWE Superstars in love.
(View playlist)


HISTORIC OCCASIONS

Events like the 2015 WWE Hall of Fame Induction Ceremony earn special playlists of their own. See our honored list of inductees above, including Gov. Arnold Schwarzenegger and "Macho Man" Randy Savage.