WWE WrestleMania 31
2015Cynopsis Sports Leaderboard: WWE WrestleMania 31
Every year, WWE WrestleMania descends on its host city bringing hundreds of thousands from the WWE Universe to celebrate the biggest event of the year, available worldwide on pay-per-view and WWE Network, our OTT streaming and on-demand network.
The goal of WWE’s social and digital campaign around WrestleMania 31, held March 29, 2015 at Levi's Stadium in Santa Clara, Calif., was to highlight the sights, sounds and beauty of Northern California's Bay Area, as well as showcase the energy and passion of the global WWE Universe attending our annual flagship event from all corners of the globe.
WWE Network unveiled an expanded programming lineup for WrestleMania Week, which included a daily live WrestleMania Today preview show filmed live at our fan festival, WrestleMania Axxess. The lineup also included the 2015 WWE Hall of Fame Induction Ceremony and Red Carpet pre-show, plus live-streamed hourly updates and two-hour WrestleMania 31 Kickoff show, concluding with WrestleMania 31 itself, all live from Levi's Stadium.
All of the live programming on WWE Network included live social integration, with Twitter ticker displays during the shows, featuring selected tweets from our WWE Universe worldwide using #WrestleMania hashtag.
WRESTLEMANIA 31 SOCIAL & DIGITAL INITIATIVES
With its digital and social media initiatives for WrestleMania Week, WWE provided fans with unprecedented access to WWE Superstars and more WWE content than ever before. These included...
FACEBOOK "TRENDING" EXPERIENCE: WWE and Facebook partnered to create "Trending WrestleMania" -- a hub of photos, event and backstage videos and status updates from WWE, its Superstars, and the WWE Universe worldwide. More than 25 million video views and 177 million impressions of WrestleMania-related content were generated through this portal.
Members of Facebook’s global policy and safety division also attended WWE’s Be a STAR (Show Tolerance And Respect) anti-bullying rally in San Jose, Calif., to offer details on the social network’s anti-cyberbullying tools.
VINE 360 at WWE HALL OF FAME: Twitter partnered with WWE to have their 360-degree selfie booth appear on the WWE Hall of Fame Red Carpet. This series of #Vine360 videos generated 6.6 million loops during WrestleMania Week.
WWE and SNAPCHAT: WWE partnered with SnapChat to curate backstage and user-generated content inside Levi's Stadium to recreate the atmosphere of WrestleMania for fans in a Story pushed to all users. More than 45,000 submissions were "snapped," earning more than 563 million total views.
- WWE successfully streamed six hours of live coverage of WrestleMania 31 reaching a record-breaking 1.3 million global households, making it the most-watched WrestleMania event in history.
- Nearly 50% of WrestleMania 31 viewership on WWE Network came through a gaming console (Xbox or PlayStation).
- WrestleMania 31 became the highest grossing live event in WWE history and broke the attendance record for Levi’s Stadium. WWE’s annual pop-culture extravaganza grossed $12.6 million, as 76,976 fans from all 50 states and 53 countries converged on the home of the San Francisco 49ers. The previous attendance record for Levi’s Stadium was 70,799, and WrestleMania 29 at MetLife Stadium in 2013 held WWE’s prior record for gross revenue at $12.3 million.
- WrestleMania 31 was the most socially active event in WWE history, with more than 1.5 million mentions during the day, and 1.13 million mentions during the event itself.
- WrestleMania 31 generated 142 worldwide trends on Twitter during the airing, including 10 No. 1 overall trends -- all organically driven, with zero paid promoted trends.
- WrestleMania 31 week generated 35.1 million social engagements, up 222% from WrestleMania 30.
- WrestleMania 31 week generated 12 billion total potential impressions of social media content, up 54% from WrestleMania 30.
- Forty-six celebrity Social Media Ambassadors tweeted content about WrestleMania 31. They created 54 tweets, to their combined following of more than 65.6 million followers. These included news hosts Katie Couric and Maria Shriver, actors Steve Aoki, George Takei and William Shatner, and talk show host Steve Harvey.
- WrestleMania Week featured more than 20 hours of prime-time themed programming on WWE Network, with more than 15 million hours of content being viewed during that time. (compared to 7.1 million hours in 2014)
- WWE Network also featured a complete line up of ancillary programming for WrestleMania Week, which included:
- An exclusive interview with WWE EVP Talent, Live Events and Creative Paul “Triple H” Levesque and Arnold Schwarzenegger
- The 2015 WWE Hall of Fame Induction Ceremony.
- A two-hour WrestleMania pre-show, all complimenting the WrestleMania 31 live presentation.
- Forty-two new video packages were created for air across 16 hours of live WWE programming with 32 WrestleMania and Hall of Fame themed interstitials.
- WrestleMania 31 attendees used 4.5 terabytes of wi-fi data at the event, breaking the previous Levi's Stadium record of 3.3 TB which was set during the San Francisco 49ers’ 2014 home opening game. Since the stadium was not built to handle that kind of traffic from users seated on the actual field of play, 69 additional access points were temporarily installed to accommodate fans. Extra WiFi coverage was also added to the temporary seating areas that were added for the massive outdoor event. (Source: TechGraphs.com)